Climate actions
This measure encompasses actions that promote awareness for the altered conditions under climate change and adaptation. However, not all stakeholders are aware and informed about their vulnerability and the measures they can take to proactively adapt to climate change. Awareness raising is therefore an important component of the adaptation process to manage the impacts of climate change, enhance adaptive capacity and reduce overall vulnerability. Raising political awareness is important as policy-makers and politicians are key actors in the policy process of adaptation. Awareness-raising requires strategies of effective communication to reach the desired outcome. The combination of these communication strategies for a target audience can be labelled as ‘awareness-raising campaigns’. The aim of awareness-raising campaigns most often differs between contexts but generally includes increased concern, information exchange with the target audience, creation of a positive image and attempts to change people’s behaviour. In general, households often are not aware of climate change impacts and adaptation possibilities. Moreover, lack of knowledge on the costs and the effectiveness of measures that should be implemented may represent a barrier to adaptation.
Integrate social and behaviour change in climate change adaptation
Objective
Foster adaptation behaviours and intentions that reduce the impacts of climate-related hazards.
Description
Expected results
Increased number of people engaged in awareness-raising initiatives on climate adaptation.
Result indicators
Number of people reached with campaigns.
Involved actors
National and local government, NGOs, education system, interest groups, citizenship.
Expected timeline for action
Best practices
Criticalities
Scope of the action
Type of proposed actions
Sector of action
Climate impacts
Implementation scale